05 Successful Holiday Marketing Campaigns for eCommerce You Must KnowWe are entering the most important time of the year for merchants: holiday shopping season! If there’s one time of the year to put forth all of your marketing efforts, it’s definitely now.Holiday sales accounted for 24% of total U.S. eCommerce sales in 2016 and are expected to increase by 16.6% in 2017.https://www.statista.com/topics/1103/holiday-season-e-commerce/aTo help you get a profound insight into applying holiday marketing strategy into your stores, this article will discuss top 5 successful holiday marketing campaigns for eCommerce that worth learning.Each campaign has succeeded in- Incorporate Holiday Spirit into Your BrandAt these times of the year, you should be in favor of campaigns which highlight your seasonal offers and products promote your business as good destination for holiday shopping designed to drive sales rather than awareness alone.Don’t forget that this is an ideal time to promote special or seasonal products, either as standalone products or in themed collections.However, these guidelines do not mean that your creativity has no place. If you need some inspiration to get the juices flowing, below is an example of a small brand that leveraged their holiday marketing campaign to get some buzz going.Take a look at how well Bob Johnson’s Computer Stuff has integrated Christmas spirit into their website. Christmas theme plus classic song “Baby, It’s Cold Outside” becomes a noticeable tagline, just enough to get customers excited about the coming event and capture their attention at the same time.As a side note, Bob Johnson’s Computer Stuff won the Innovative Award for Customer Experience by achieving the conversion rate through funnel increasing 2000%, so evidently they know what they are doing. 

Let’s take a look at how Wayfair celebrated Black Friday Weekend. A black bold attention-grabber stands out on the screen, with discounted products promoted below. 

It looks simple, isn’t it? But always remember the secret, simplicity always works.With the report of 53% increase in retail sales for peak 5-day shopping weekend, Wayfair is clearly here to stay and make us watch and learn.However, if you are trying to find an unique way for your business to shine, don’t hesitate to learn from REI #OptOutside campaign.Since, REI has opted to zig while everyone else zagged: it closed on Black Friday, giving employees and customers a chance to reconnect with the outdoors. However, they do not just entirely disappear. REI set off the campaign by encouraging people taking photos, video or any kinds of visual documentation and upload on social media with hashtag #OptOutside.

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